Work
Construcciones Generales
Expediting conversion performance & attractive website for Construcciones Generales
PROJECT
- Client:
- Construcciones Generales
- Year:
- 2018
- Online:
- www.construcciones.net
- Sector
- Real Estate
SERVICE
- UX/UI Design
- Integration
- Users tests
- Marketing website
- WordPress (CMS)
- Woocommerce
- CSS
CHALLENGE
Construcciones Generales, a prestigious constructions company, tasked Smashing Agency with revamping their existing brand and developing an industry leading website to showcase their projects. Our task was to deliver an immersive and exciting digital experience; evoking the modern visual identity, rich in emotive media and successfully reflecting of the overwhelming architectural and design values lying at the spirit of the brand.
Corporate Typefaces
Oswald & Poppins
Oswald Normal
AaBbCcDdEeFfGgHjLiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&/)
Poppins NORMAL
AaBbCcDdEeFfGgHjLiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&/)
Poppins Bold
AaBbCcDdEeFfGgHjLiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&/)
COLORS Palette
Primary
303093
383835
383835
f4f4f4
Secondary
b3b3b3
000000
FFFFFF
Website concept
The website concept was built with a unique component style guide of buttons, typography, colors, and layout. We did our best to stay true to Construcciones Generales’ desire for simplicity.
Results.
The number of mobile users on the website rose by 65% and sales conversion rates were much improved.
We were responsible for everything, from strategy through UX and design to preparation of the content, front-end development using WordPress CMS platform written in PHP). Moreover we did search engine optimisation (SEO) and optimized the speed of the website to make pages load fast on all devices.
177%
Increase in conversion rate.
3,5 mln
users each month.
2
versions of the website.
4
years of cooperation.
