Work
ARCUS Leadership Academy.
We helped to create the innovative Learning Management System (LMS) for ARCUS community
SERVICE
- UX/UI Design
- Integration
- Users tests
- Marketing website
- WordPress (CMS)
- Woocommerce
- CSS
CHALLENGE
The goal was to create an elegant design that is in harmony with ARCUS’s sophisticated style, while emphasize the importance of the historic preservation movement.
The project was to enable LMS of not only courses available at ARCUS’s website, but also of courses of other instructors. We were asked to develop an LMS site with other integrations i.e. Woocommerce, Payment gateway integrations, social media app integration with a customized dashboard for the students and instructors.
Corporate Typefaces
Roboto Slab & Open Sans
ROBOTO SLAB NORMAL
AaBbCcDdEeFfGgHjLiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&/)
Open Sans NORMAL
AaBbCcDdEeFfGgHjLiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&/)
Open Sans BOLD
AaBbCcDdEeFfGgHjLiJjKkLlMmNnOo PpQqRrSsTtUuVvWwXxYyZz
0123456789
!@#$%^&/)
COLORS Palette
Primary
b88600
32B4D8
7e5d28
666666
f5f5f5
Secondary
000066
ffa221
7e5d28
Website concept
The website concept was built with a unique conponent style guide of buttons, typography, colors, and layout. We did our best to stay true to ARCUS’s desire for simplicity.
PAGES SCREENS
In order to create a break with the very pop and saturated palette used, we have introduced a deep black on some elements (headers, search bar etc.). It brings more contrast and give a chic side to the application.
Results.
The number of mobile users on the website rose by 65% and sales conversion rates were much improved.
We were responsible for everything, from strategy through UX and design to preparation of the content, front-end development using WordPress CMS platform written in PHP). Moreover we did search engine optimisation (SEO) and optimized the speed of the website to make pages load fast on all devices.
815%
gross ROI.
3,5 mln
users each month.
2
versions of the website.
4
years of cooperation.
